There is something so meaningful about choosing gifts from small businesses during the holidays. Behind every product is a real person designing, making, packing, problem-solving, and building something she believes in. with a why she is passionate about.
If you're looking for thoughtful holiday gifts while supporting women-owned small businesses, I've gathered ten brands worth knowing this season.
From handmade beanies and personalized home goods to gluten-free baking mixes, jewelry, gifts for dog lovers, reusable bags, luxury totes, and small-batch honey, this list has something for nearly everyone on your Christmas list.
1. b.e.happe- Handmade Beanies by Brooke Happe
Best for: Moms, newborns, kids, winter lovers, and anyone who appreciates a cozy handmade gift.
Brooke Happe is the founder of b.e.happe, a women-owned small business crating handcrafted knit pom hats and slouchy beanies for women, babies, and children.
Brooke Happe is the founder of b.e.happe, a woman-owned small business creating handcrafted knit pom hats and slouchy beanies for women and children. Her designs are made in the USA by a team of all-women makers, with an emphasis on cozy, wearable pieces made for everyday life. Styles range from classic women's slouch beanies to pom beanies and matching Mommy & Me sets, a portion of each purchase helps provide wish-list items to Child Life Services at Children's Hospitals.
If you're shopping for someone who is always reaching for a warm hat during school drop-off, winter walks, errands around town, or snowy weekends, this is an easy gift that will actually get worn.
2. Cassavaberry®- Gluten-Free Baking Mixes by Stacie Barry
Best for: Home bakers, gluten-free families, foodies, and anyone who loves a homemade treat.
Founded by Stacie Barry in Colorado, Cassavaberry® is a women-owned small business with a mission to make gluten-free, plant-based baking easier and more enjoyable for everyone. She creates gluten-free, grain free baking mixes for soft, chewable cookies, fudge browning, flexible tortillas, and versatile everyday cooking all without eggs or dairy too.
What started with a passion for plant-based baking has grown into a brand helping home bakers spend less time enjoying delicious homemade food. Her mixes take the guesswork out of specialty baking, making it easier to create treats everyone can share, regardless of dietary needs.
This holiday season, shopping with Cassavaberry means supporting a women-owned small business while giving the gift of homemade goodness.
3. Sweet Humble Home - Personalized Embroidered Linens by Jeannine Rose
Best for: Hostesses, newlyweds, moms, grandmothers, and people who love a beautiful table.
Jeannine Rose is the founder and maker behind Sweet Humble Home, a small business specializing in embroidered linens, personalized gifts, and timeless pieces for gathering at home around the table.
Her monogrammed cocktail and dinner napkins are the kind of gift that feels personal without being overly complicated. Each piece is designed to become part of the recipient's home rather than something that gets tucked away after the holidays.
The Vintage Vine Monogrammed Napkins are especially lovely for someone who enjoys entertaining. The vintage-inspired embroidery adds a timeless detail that works for cocktail hours, dinner parties, holidays, and everyday gatherings.
These would make a beautiful hostess, housewarming, wedding, mom/mother-in-law, or newlywed gift.
4. GALE STUDIO - Personalized Canvas & Leather Bags by Rebecca Gale Noah
Best for: Travelers, busy moms, professionals, and the woman who appreciates beautiful everyday pieces.
Rebecca Gale Noah founded GALE STUDIO to bring the details and craftsmanship she encountered during more than a decade of working with luxury brands into pieces designed for everyday life.
One of the newest designs is The Harbor Tote, made from heavyweight cotton canvas with leather handles, gold hardware, a water-resistant interior lining, and interior pockets. It can also be personalized with embroidery.
This is the gift I'd choose for someone who would rather receive one beautiful, useful piece she'll carry for years, over several smaller gifts she doesn't need.
5. NECO Bags- Fun, Machine-Washable Reusable Bags by Nancy Owyang
Best for: Teachers, co-workers, travelers, and practical gift giving.
Nancy Owyang is the founder and designer of NECO Bags LLC, a Pacific Northwest brand proving that practical things don't have to be boring.
NECO creates reusable bags designed for real life, including machine-washable snack and sandwich bags, waterproof-lined cosmetic bags, and canvas totes with playful designs and personality.
These are especially good when you want a useful gift at an approachable price point. A reusable snack bag can become part of a lunch-themed teachers gift, while a cosmetic bag could be filled with skincare or travel essentials. They're also a smart stocking stuffer option for the person who already seems to have everything.
6. Fusion By Design Collars- Custom Leather Dog Collars by Danielle Beauregard
Best for: Dog lovers and the person whose dog is absolutely part of the family
If you're shopping for someone whose dog has a stocking hanging right alongside everyone else's this on his for them.
Danielle Beauregard founded Fusion By Design Collars, where she and her team handcraft custom leather dog collars in Canada.
Danielle has spent more than 30 years training and completing with dogs, and that firsthand experience influences how the collars are designed. Customers can choose the collar design, leather color, padding, hardware, and Swarovski™ crystal colors to create something completely personal. More than 6,000 custom collars have been made since 2016.
This is definitely not your standard pet-store collar, It's a memorable gift for someone who loves having something made especially for their dog.
7. Charlotte's Cove Jewelry- Feminine Coastal Jewelry by Ashley Cappa
Best for: sisters, daughters, girlfriends, wives, especially those who are more mindful about what they wear against their skin.
Ashley Cappa is the founder of Charlotte's Cove Jewelry, a jewelry brand inspired by the coast and designed to bring a little of feeling into everyday life.
The collection includes necklaces, earrings, bracelets, and hand chains that are beautiful for everyday styling and thoughtful gifting. Jewelry can sometimes be difficult to give because it's so personal, but Charlottes's Cove has a relaxed, feminine coastal look that makes it easy to find something wearable without feeling generic. It an especially lovely choice for the woman who loves the beach, travels somewhere warm every winter, or simple gravitates toward timeless gold and pearl jewelry.
8. Millie & Co.- Interchangeable Home Decor by Michaela Gannon
Best for: Home decor lovers, seasonal decorators, moms, grandmothers, housewarming gifts, and the impossible-to-buy for woman.
Michaela Gannon is the founder of Millie & Co., a Central Florida small business creating a cleaver interchangeable porch decor you can swap every season.
The concept starts with a hand-stained wooden ladder or frame. Hand-painted decorative tiles attach to the display and can be swapped throughout the year, so the same base cab change for different seasons, holidays, and occasions. Customers can continue new tiles, adder wraps, and charms over time.
I love this as a holiday gift because you can give someone the starter piece now and have an easy gift idea for birthdays, Mother's Day, or future holidays- simply add another set of seasonal tiles to her collection. It's decorative without requiring an entire bin of holiday decor for every season.
9. Honey in the Hollow Bee Farm- Small-Batch Honey & Beeswax Goods by Sue Scott
Best for: Foodies, tea drinkers, hostesses, teachers, neighbors, and natural-product lovers
Sue Scott co-founded Honey in the Hollow Bee Farm with her husband Glenn. Their Pennsylvania family-run apiary manages its own hives and produces raw honey, infused and creamed honeys, beeswax skincare, and honey-inspired gift collections.
Their hives are moved along the East Coast to follow seasonal blooms before the honey is brought back to Pennsylvania and bottled by hand. This is the kind of small business I love discovering because you aren't simply pickup up a jar from a grocery shelf- you know who is caring for the bees and producing what you're bringing home.
Honey also makes an easy gift because it can stand on its own or become a part of a larger basket
10. Ruth Nathan's- Reversible Bow Ties & Accessories by Nicole R. Brown
Best for: Husbands, fathers, brothers, stylish professionals, wedding guests, and the person who is hard to shop for
Nicole R. Brown is the chief designer and founder behind Ruth Nathan's, a bold, distinctive, and dapper accessories brand named in honor of her maternal grandparents, Ruth and Nathan. Every quarter, Ruth Nathan's donated a portion of its proceeds to charitable organizations.
Nicole designs bold bow ties, pocket squares, and accessories inspired by her travels, architecture, color, and everyday details she notices along the way. Each Ruth Nathan's piece is thoughtfully made in small batches using original prints created specifically for the collection.
For Holiday gifting, the Reversible Bow Tie Gift Set is a particularly fun choice. Made in New York, the ties are reversible and practical. Because of this thoughtful design, the recipient gets more than one way to wear the same piece, making it a thoughtful option for someone who enjoys expressing a little personality in what he wears.
Why shop Woman-Owned Small-Businesses This Holiday Season?
When you shop a woman-owned small business, your purchase has an impact that goes well beyond the item inside the package. You are supporting the makers, the designers, the mothers, the caretakers, the local communities they reinvest into. You are choosing to support entrepreneurs who are building companies around their God-given skills, ideas, talents, and dreams.
As a fellow woman-owned small business owner, I know how much every order matters. These businesses offer something that 's harder to find, products with a person and a story behind them.
So as you work through your Christmas list this year, I hope you'll consider buying a few gifts from the women behind these brands. You may discover something wonderful- a small business you continue shopping with long after the Holidays are over.
